Jacob De La Rosa is a UTEP Graphic Design Alumni. His design displays a bicultural flavor of El Paso, represented by a Luchador promoting to Buy El Paso. To Jacobo, Buy El Paso means “unity and strength of a community to overcome anything while supporting each other.” His t-shirts are available at Bomb Beauty Products and Chuco Relic. Here are a few of Jacobo’s favorite local businesses, Mata’s Fruit Store, Golden Goose Tattoo, El Clavo Hardware, Rafa’s Burritos, and Bowie Bakery.

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