This Valentine’s Day, show your love for neighborhood shops with our Buy El Paso’s Valentine’s Campaign! From February 4 to February 14, we’re celebrating local businesses and inviting the community to shop local during this season of love.

How Can You Participate

You can show your love for local shops when you visit a participating Valentine’s business. Businesses participating in the Buy El Paso Rewards program will feature exclusive Valentine’s promotions – You can find a participating promotion via our social media @BuyElPaso on Instagram.

How to Get Involved

For Business

  • Participating businesses receive:
    • Limited Edition Buy El Paso Valentine’s Day Love Tees
    • Buy El Paso Stadium Bags
    • Participating businesses will be featured online and on Buy El Paso social media. Find a participating business below.

For Shoppers

  • Enter the code LOVEEP in Open Rewards to receive $20 to spend.
  • Discover unique Valentine’s promotions and offerings from local businesses.
  • Visit a participating business for your chance to take home limited-edition Buy El Paso merchandise.
  • Follow @BuyElPaso to see featured deals from participating businesses.
  • Earn 5% back through the new and improved Buy El Paso Rewards program. To learn more, click here.

Special Highlights

Spotlight Features: Buy El Paso will reshare promotional photos and videos on feed and stories throughout the campaign, giving businesses the spotlight to showcase their Valentine’s deals and promotions.

Why Shop Local?

Supporting local businesses isn’t just about shopping—it’s about building a stronger, more vibrant community. Every dollar you spend locally stays in the community, boosting the local economy and allowing you to find special, unique gifts and experiences.

Buy El Paso Rewards Program

Make every purchase more rewarding with Buy El Paso Rewards! Through the Open Rewards app, you can earn 5% back on purchases made at a listed business. When shopping for Valentine’s Day, keep it local and earn Buy El Paso Rewards at the same time! Download the Open Rewards app now!

When You Show Your ❤️, Keep It Local!